Sales Use Cases
2 mins
Dobbin works from the deals you've won and lost, your call notes, your best reps' instincts. What goes out the door carries the judgment that closes, not a generic template.
And nothing's a one-off: every deal you close teaches it something, so the next pitch starts sharper.
PROPOSALS
Pitch With Your Founder's Judgment
Seliger Studio ran every pitch through its founder, which meant weeks of work and an expensive treatment writer on every proposal. They built their Dobbin from his voice notes alone, capturing decades of creative judgment, and brought the work in-house. Now they produce complete, on-brand treatments in 30 minutes, taking their monthly RFP responses from 3 to 8.
See how they won 7 of 8 and hit a 7-year high →
PRICING
Charge What the Work Is Worth
When Dobbin drafted Sarah Boyd's proposal, it recommended a fee higher than she would normally pitch. She pushed back. Dobbin made the case, tying the number to her positioning, the scope of the campaign, and comparable launches. The argument held, and she won the work at the higher fee.
See how everyday requests became strategic wins →
More Sales Use Cases | |
Build proposals from what wins | A B2B services firm grounded every proposal in the pitches that had already won. Each new win went back into Dobbin, so the next proposal started sharper than the last. |
|---|---|
Learn why deals slip | Dobbin analyzed one team's won and lost deals to find the objections and behaviors driving outcomes, showing which losses were winnable and which were never theirs to begin with. |
Go into negotiations with a plan | A B2B sales team used Dobbin to set its walk-away point before a negotiation and build a counter-proposal around a strategic tradeoff other than price. |
Find your next best accounts | A consulting firm had Dobbin read its past wins against market trends to identify the businesses and markets to target next. |
Know the room | Before a client meeting, one team used Dobbin to map the buying committee, identify its internal champion and anticipate the objections likely to come up. |
Scale what your best reps do | One company turned its top performers’ calls into repeatable talk tracks, discovery questions, and objection responses the rest of the sales team could use. |
Act on opportunities first | A B2B services firm spotted news of a former client’s major investment and dropped it into Dobbin. It matched the opportunity to the firm’s strengths and helped build the pitch that won the work. |
Size up the competition | One sales team used Dobbin to weigh a competitor's strengths and weaknesses against their own, getting a clear view of where they could win and where they were exposed. |
