Sales Use Cases
2 mins
Dobbin works from the lessons of deals won and lost, from your call notes and your best reps' instincts. What goes out the door carries the judgment that closes, not a generic template.
Here's how real sales teams put that to work.
PROPOSALS
Pitch With Your Founder's Judgment
Seliger Studio ran every pitch through its founder, which meant weeks of work and an expensive treatment writer on every proposal. They built their Dobbin from his voice notes alone, capturing decades of creative judgment, and brought the work in-house. Now they produce complete, on-brand treatments in 30 minutes, taking their monthly RFP responses from 3 to 8.
See how they won 7 of 8 and hit a 7-year high →
PRICING
Charge What the Work Is Worth
When Dobbin drafted Sarah Boyd's proposal, it recommended a fee higher than she would normally pitch. She pushed back. Dobbin made the case, tying the number to her positioning, the scope of the campaign, and comparable launches. The argument held, and she won the work at the higher fee.
See how everyday requests became strategic wins →
OUTBOUND
Get There First
A B2B services firm spotted a news story about a former client's major investment and dropped the article straight into Dobbin. It matched the opportunity to the firm's specific strengths and built the pitch from there, before anyone else was in the room. They won the work and every winning proposal since goes back in, so the next pitch starts even sharper.
Real Sales Teams, Real Use Cases | |
Negotiate from a position | Dobbin sets your walk-away point before you're in the room. It builds a counter-proposal that trades on something other than price. You go in with a plan instead of reacting to theirs. |
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Know the room | Before the meeting starts, you already know who's championing you, who's blocking you, and which objections are coming. |
Turn top reps into a playbook | Your top reps already know what works. Dobbin turns their calls into the talk tracks, discovery questions, and objection responses everyone else can use. |
Stop losing winnable deals | Your wins and losses get read against how you sell. Dobbin shows which objections are costing you winnable deals and which losses were never yours to begin with. |
Target where you win | Prospect where you're strongest, not where the list is longest. Dobbin identifies the companies and markets where you're most likely to win. |
Brief yourself on the competition | Dobbin compares your competitors’ positions with your own, revealing where you win and where you’re exposed. |
