For Seliger Studio, founder Mark Seliger's vision was their most valuable asset. It was also the bottleneck. Every project ran through him. Every pitch depended on him being in the room.

Dobbin changed that.

BOTTLENECK REMOVED

45 years of creative judgment captured and scaled

Built exclusively from Mark's voice notes, Dobbin learned his approach to lighting, composition, printmaking, set design, the impact of theater, and his philosophy for working with talent.

It turned over four decades of unwritten creative judgment into a system available to the whole team, every day, without Mark needing to be in the room.

"Dobbin gives me room to breathe. It lets me put my energy where it counts, in the work, not the busywork."

Mark Seliger
Founder, Seliger Studio

RESULTS

90% win rate and a 7-year high

Every new pitch required weeks of time, a small team, and an expensive freelance writer. The process made it impossible to win enough work.

With Dobbin, Managing Director Kyle Kilness started generating complete, on-brand treatments in 30 minutes. The studio went from responding to three RFPs a month to eight. In the first month alone, they won seven of them, eliminated freelance costs entirely, and had their best Q4 in seven years.

More shots. Higher win rate. No external spend.

"We're winning more proposals with Dobbin and getting them out the door much, much faster."

Kyle Kilness
Managing Director, Seliger Studio

JUDGMENT AT SCALE

From foot soldier to general

Instead of leading strategy, Kyle was buried in execution, handling every brief and holding every moving part together himself. Dobbin became his proactive partner, sharing the load.

Before a major pitch, Dobbin researched the executive team and identified an unexpected detail: the CEO’s passion for his personal animal preserve.

It turned out to be the exact location the client was already thinking of for the shoot.

It also reduced Kyle’s day-to-day oversight, turning a chaotic post-production process into a repeatable workflow and becoming an always-on mentor for the intern, helping her to contribute with confidence from day one.

Dobbin made Mark Seliger’s judgment and way of working available to everyone, and Kyle was finally free to lead.

"I can be a general as opposed to a foot soldier. That's the real value."

Kyle Kilness
Managing Director, Seliger Studio

Turn your bottleneck into your biggest asset

See how Dobbin can help you scale your team's unique judgment. Book a demo below.