The Dobbin Manifesto
Companies hire for judgment, then bury it in work that makes it unusable.
Expertise trapped in scattered docs and people’s heads becomes a bottleneck.
The work about the work takes over.
Momentum dies in the constant chase for alignment.
This isn’t a people problem.
It’s a systems failure.
We refuse a world where hard-won knowledge disappears as soon as it’s used.
Where progress depends on who happens to be in the room.
Judgment should be captured.
Decisions should persist.
Work should hold together without constant intervention.
founding team
CEO
Josh founded Origami, partnering with brands like Christie’s, Goop, and Zappos to bring strategy and technology into alignment. At Dobbin, he continues that work, defining the system that keeps a company’s strategic logic alive in everyday work.
At Business Insider, Thaddeus scaled the in-house agency to tens of millions in revenue by designing systems that kept creative work moving under pressure. At Dobbin, he builds the operational engine that turns decisions into action and keeps work aligned across teams, tools, and time.
cpto
Joonas spent his career building and running engineering teams at scale. He grew Reaktor’s US business to over $10M, then led more than 2,000 people at Wärtsilä Marine, where operational reliability was non-negotiable. At Dobbin, he architects the system that makes judgment durable at scale.
Ready to fix the system?
See how Dobbin puts your know-how into the work and keeps work moving without you.
