The Dobbin Manifesto

Companies hire for judgment, then bury it in work that makes it unusable.

Expertise trapped in scattered docs and people’s heads becomes a bottleneck.
The work about the work takes over.
Momentum dies in the constant chase for alignment.

This isn’t a people problem.
It’s a systems failure.

We refuse a world where hard-won knowledge disappears as soon as it’s used.
Where progress depends on who happens to be in the room.

Judgment should be captured.
Decisions should persist.
Work should hold together without constant intervention.

founding team

Josh Liberson

CEO

Josh founded Origami, partnering with brands like Christie’s, Goop, and Zappos to bring strategy and technology into alignment. At Dobbin, he continues that work, defining the system that keeps a company’s strategic logic alive in everyday work.

Joonas Makkonen

cpto

Joonas spent his career building and running engineering teams at scale. He grew Reaktor’s US business to over $10M, then led more than 2,000 people at Wärtsilä Marine, where operational reliability was non-negotiable. At Dobbin, he architects the system that makes judgment durable at scale.

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Unlimited usage