The Dobbin Manifesto
Companies hire for judgment, then bury it in work that makes it unusable.
As long as expertise stays trapped in scattered docs and people’s heads, it becomes a bottleneck.
The “work about the work” takes over.
Momentum dies in explanations and the constant chase for alignment.
This isn’t a people problem.
It’s a systems failure.
We refuse a world where hard-won knowledge disappears as soon as it’s used.
Judgment should be captured.
Decisions should persist.
Work should hold together without constant intervention.
founding team
CEO
Josh has spent his career shaping the narratives that align companies, and seeing firsthand the cost when they fail to hold. He founded Origami to close that gap, turning strategy and brand into decisions teams can rely on.
At Dobbin, Josh is the strategist. It was his idea to create a system that captures judgment, and he keeps Dobbin true to its mission.
Thaddeus’s work focuses on making creative work executable under real operating pressure. At Business Insider, he built and led the in-house agency, scaling it to tens of millions in revenue by putting the systems, teams, and rhythms in place to keep work moving.
He’s Dobbin’s orchestrator, keeping work moving from decision to delivery.
cpto
Joonas spent his career in engineering-led environments where systems, not people, were the limiting factor. He built Reaktor’s US business to over $10M, then led more than 2,000 people at Wärtsilä Marine, where failure carried immediate operational consequences.
At Dobbin, he’s the architect who turns ambitious ideas into systems that survive real operating conditions.
Ready to fix the system?
See how Dobbin puts your know-how into the work, so things keep moving without you.
