As the founder of a communications firm, Sarah Boyd is known for helping brands shape visibility, positioning, and cultural relevance. But the day-to-day work of running the business consumed hours of her time, pulling her away from the work clients hire her for.

This is the story of how Dobbin, operating from Sarah’s know-how and standards, cut down the work behind the work and turned everyday requests into bigger wins.

FROM HOURS OF WORK TO HIGHER-VALUE CLIENTS IN MINUTES

For Sarah, every new proposal was a tax on her time. Hours were spent refining her pitch until it reflected the level of work she’s known for.

Dobbin delivered on-brand proposals and cut Sarah’s work from hours to minutes. But the real shift came when it recommended a fee structure higher than she would normally feel comfortable putting forward.

Sarah challenged the recommendation. Dobbin backed it up with rationale tied to her positioning, the scope of the campaign, and comparable launches.

The argument held up and Sarah went on to win the work at the higher fee.

“I was surprised that Dobbin included a fee structure at the end. It was much higher than I would normally charge, so I challenged why. The rationale was incredible.”

Sarah Boyd
Founder, Sarah Boyd Co.

Scheduling Conflict to Key Partnership

As the design producer for the Brooklyn Heights Designer Showhouse, Sarah was mapping out the fall calendar and asked Dobbin what else was happening that weekend.

It flagged that Open House New York was landing at the same time, and recognized that it was drawing the exact audience the Showhouse was trying to reach.

But instead of treating it as competition, Dobbin saw an opening.

It recommended positioning the Showhouse as an official OHNY destination, turning a scheduling conflict into a strategic partnership opportunity.

Dobbin then drafted the outreach email, framing the collaboration in a way that made sense for both organizations.

The partnership is now in place.

“I thought it was really illuminating. I never would have gotten those results.”

ROUTINE REQUESTS, STRATEGIC OUTCOMES

Built on Sarah’s expertise, Dobbin was able to see opportunities in her routine work and turn them into bigger business moves.

→ Sarah asked Dobbin for a proposal and uncovered a new pricing strategy.
→ She asked for a calendar check and found a new strategic partnership.

Dobbin changed what Sarah felt her business could realistically take on. As she says:

"The time saved allows me to take on more clients than I was comfortable with before.”

Your Next Steps

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