one System for Scaling Your Business.
How it works
Dobbin takes your company's unique perspective and makes it available to your whole team
Dobbin takes your company's unique point of view and codifies it into a secure, dedicated knowledge system. It's quick to set up, and once Dobbin has enough context, your whole team is powered by a single, always-updated source of truth.
features
Dobbin system
When you get Dobbin you'll be invited to Dobbin HQ. This is your secure central hub where you add your company documents, connect your integrations and check to see if Dobbin has found any conflicts.
Foundation
The heart and soul of your Dobbin, it’s the central rulebook that defines your brand’s character, voice and strategic logic. It provides the "why" and the "how", the judgment. This allows Dobbin to think and sound just like your best people, so every output is delivered with your unique perspective.
Knowledge Base
A dynamic library where all your specific know-how is stored and made usable. This includes everything from product specs and customer data to project plans, meeting transcripts, and market research. Information can be added globally or if it's a private document it can be assigned only to a specific channel.
Integrations
Dobbin can also access the tools and services you already use such as Notion, GoogleDrive, Shopify, Asana, OneDrive and Shopify. Once you connect a service, the data and information is baked every answer.
Connectors & MCP
BETA
You can manage your MCP and connections from Dobbin HQ, connect Dobbin to tools such as Claude or Cursor and make your knowledge and judgement available wherever you work. Integrations are available on all plans, and setup is simple.
Workflow
To make working with Dobbin as seamless as possible we've created various ways for you to capture and move information. You can email, voice memo and phone call Dobbin, your HQ inbox will capture everything, and you can set it to forward summaries and next steps to your team in Slack automatically.
features
Slack
Dobbin primarily works in Slack where the work already happens, ask questions, test assumptions, pull data, get copy assistance, set agenda's, you name it.
@dobbin…
Chat to Dobbin like you would any other team member, when you @dobbin a thread is created, you can invite your team or keep it solo. As Dobbin is flat fee you can chat away without running out of credits and being interrupted mid flow.
Document creation
Dobbin can turn your conversations into working files such as PDFs, GoogleDocs or GoogleSheets. Just @Dobbin to ask for an export and turn an entire Slack thread into a polished document, presentation, or spreadsheet instantly.
Feedback & contextual knowledge
We've built a few helpful tools within Slack to help speed up your day-to-day and improve how Dobbin learns as you go. Feedback icons per reply help Dobbin understand how helpful the response is, and get better, and for copywriting tasks theres a quick "copy check" button to get instant rewrites.
Thread settings
For flexibility and control you can control the tone, mode and compliance of Dobbin, per thread. This makes Dobbin great for open conversations such as brainstorms, or if you need to tighten up the responses for work that demands more precision, fact checks and oversight enable compliance mode.
compare
How does Dobbin compare to Claude and ChatGPT?
Dobbin is institutional AI, build at an organizational scale. Unlike AI for individuals we capture the collective judgment, unwritten rules, and strategic DNA of an entire company and codify it into the core Foundation.
Entire teams can take advantage of company knowledge, knowledge base documents can point at the channels where it's needed, or be made available globally. One person from a company can quickly setup the system that the whole business runs on. After that, Dobbin updates itself.
An AI system for scaling your company’s knowledge and judgment.
An AI tool for answering questions and completing individual tasks.
Inside Slack, where work happens. @dobbin works alongside your team.
Separate tab or app, outside the flow of work.
Trained on your business. Continuously learns through conversations, decisions, and day-to-day work.
Trained on the internet. Company knowledge must be manually documented, uploaded, and kept up to date by users.
Built for teams. Knowledge is shared and visible, so everyone works from the same playbook.
Built for individuals. Conversations and knowledge stay siloed with whoever had the chat.
A persistent, shared knowledge base that grows with your company.
Knowledge is tied to prompts, projects, and individual users.
Keeps teams working from the same context, decisions, and standards.
No shared context. Responses vary based on the user, prompt, and info included.
Enterprise-grade security. SOC 2 Type 2 and ISO 27001 certified, with your company’s data running in a dedicated, isolated environment.
Enterprise plans are also SOC 2 and ISO 27001 certified, but run on shared, multi-tenant infrastructure.
Up and delivering value based on your company’s specific knowledge in hours.
Delivers general intelligence immediately, but company-specific value takes time and setup.
Real human onboarding and support built around your company’s workflows.
Primarily self-serve, with teams responsible for implementation and adoption.
One price for the whole team with unlimited seats and usage.
Per-user pricing that gets more expensive as teams and usage grow.
actively building
release notes
A running log of features, improvements, and fixes that move your work from thinking to doing.
Quickbooks and Shopify Integrations
Dobbin adds a new integration for QuickBooks Online, enhances the Shopify connector with new compliance features, and improves PowerPoint previews.
Integrations for All Tiers and Easier MCP Connections
It's now easier than ever to connect your most important knowledge sources to Dobbin. Integrations are now available on all plans, and the MCP setup process is simpler.
iCal Sync and Multichannel Document Management
Dobbin now connects to your iCal calendars, makes it easier to manage knowledge across multiple channels, and streamlines the entire document management experience with a faster, cleaner interface.
HUBSPOT CONNECTOR AND SMARTER DIGESTS
You can now sync contact lists directly from HubSpot, Dobbin will gently nudge conversations to the right channels, and weekly digests are more relevant.
New HQ Home and Streamlined Document Upload
HQ's home page has been completely redesigned for clarity, adding documents to the Knowledge Base is simpler.
