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dobbin is a thinking partner for founders & their teams.

dobbin is a thinking partner for founders & their teams.

Each version of Dobbin is custom-built for your organization and trained on what makes your brand unique.

Context aware, ethos driven and highly tuned. Dobbin is your next best hire.

  • competitor analysis

    @dobbin If your goal was awareness and trust who are the top 5 people we should work with as a spokesperson. (Who we are not already working with)?

  • Marketing

    @dobbin I'm looking at creating a Purpose Statement, Operating Instructions and Smart Goals for how this role is managed to be most effective.

  • content strategy

    @dobbin Create a draft email template for outreach to designers.

  • Regulatory

    @dobbin Develop training documents based on these frameworks for team onboarding and internal reviews.

  • copywriting

    @dobbin Rewrite this so it reads like a true mission statement, that answers why we exist and acts as a guide for all internal staff, consumers and partners.

  • campaign strategy

    @dobbin I need to put together a Q4 2025 marketing plan, focused on jewelry. Can you help me put together an outline of what elements I should include in this plan?

  • competitor analysis

    @dobbin If your goal was awareness and trust who are the top 5 people we should work with as a spokesperson. (Who we are not already working with)?

  • Marketing

    @dobbin I'm looking at creating a Purpose Statement, Operating Instructions and Smart Goals for how this role is managed to be most effective.

  • content strategy

    @dobbin Create a draft email template for outreach to designers.

  • Regulatory

    @dobbin Develop training documents based on these frameworks for team onboarding and internal reviews.

  • copywriting

    @dobbin Rewrite this so it reads like a true mission statement, that answers why we exist and acts as a guide for all internal staff, consumers and partners.

  • campaign strategy

    @dobbin I need to put together a Q4 2025 marketing plan, focused on jewelry. Can you help me put together an outline of what elements I should include in this plan?

leaders love dobbin.

leaders love dobbin.

View Testimonials

$3M account rescued after a single call, not months of meetings and revisions.

Dobbin transformed a 45-minute strategy call into a full multi-phase recovery playbook, replacing months of meetings and saving a $3M at-risk client.

Mobile Commons, SaaS

90% win rate on Dobbin led proposals that were generated in minutes.

Dobbin cut $20K in monthly contractor expenses, slashed time to generate a proposal to minutes, and boosted agency win rate to 90%.

seliger studio, creative agency

"It's like adding fuel to our fire."

"Dobbin has quickly become our most essential and reliable hire, helping with everything from copy to brainstorming to strategic planning. It’s like adding fuel to our fire."

Miranda Jones, Founder, Galanter & Jones

AN ADAPTIVE SYSTEM PURPOSE-BUILT FOR BUSINESS.

AN ADAPTIVE SYSTEM PURPOSE-BUILT FOR BUSINESS.

Your brand, knowledge and knowhow. Accessible by your team, using the tools you already use.

your company know-how

Just drag and drop your companies documents, files, digital presence and voice memos into Dobbin's Knowledge Base and Dobbin will create a purpose-built system which understands your brand vision and context model.

works where you do

Dobbin lives directly in Slack, just chat with it like you would any co-worker—and alongside any co-worker. A frictionless workflow where real work happens in context, with files and chat naturally integrated. No extra steps, no switching tools. Just how modern work gets done.

constantly evolves

Dobbin is an adaptive system that’s easy to keep current as the business evolves. The more you use Dobbin the more tuned it becomes, learning your teams goals and maintaining alignment over time.

get started with dobbin.

get started with dobbin.

challengers

BETA

Ideal if you already have strong systems, have experience with AI tools and want to get further, faster now.

Onboarding into Dobbin BETA

Access to Dobbin’s Knowledge Base

Work with Dobbin & feedback to our team

Subscription model, cancel anytime

Join the Waiting List

Join the Waiting List

brands

Perfect if you’re new to AI, need a hand navigation best practices, or need help codifying your way of working.

Co-create your playbooks with Dobbin experts

Step-by-step guidance and live training

Ongoing check-ins to refine & scale your system

Subscription model, cancel anytime

Get Started

Get Started

What is a Strategic Thought Partner?

Dobbin is an active collaborator that helps you think through complex problems, pressure-test ideas, and move from questions to action with speed and confidence. Think of it a sounding board that draws on your company’s knowledge and standards, delivering advice and frameworks shaped to your needs.

What is Dobbin's Knowledge Base?

The Knowledge Base is a library of your expertise: e.g., key documents, playbooks, meeting notes, and unwritten rules Dobbin has captured and organized. Your team can edit and expand it at any time. Dobbin also highlights gaps and suggests improvements, so your Knowledge Base stays current and always reflects your business as it evolves.

How do I work with Dobbin?

You interact with Dobbin in Slack and Google Docs, just like you would with a teammate. Ask questions, request help, and get feedback in the flow of your daily work.

How secure is Dobbin?

Security is non-negotiable with Dobbin. Each customer operates on a dedicated, isolated instance so your data is never shared or used to train outside models. All information is encrypted at rest and SSL-secured in transit, and our infrastructure is SOC 2 compliant. Only your team controls your data.

What is a Strategic Thought Partner?

Dobbin is an active collaborator that helps you think through complex problems, pressure-test ideas, and move from questions to action with speed and confidence. Think of it a sounding board that draws on your company’s knowledge and standards, delivering advice and frameworks shaped to your needs.

What is Dobbin's Knowledge Base?

The Knowledge Base is a library of your expertise: e.g., key documents, playbooks, meeting notes, and unwritten rules Dobbin has captured and organized. Your team can edit and expand it at any time. Dobbin also highlights gaps and suggests improvements, so your Knowledge Base stays current and always reflects your business as it evolves.

How do I work with Dobbin?

You interact with Dobbin in Slack and Google Docs, just like you would with a teammate. Ask questions, request help, and get feedback in the flow of your daily work.

How secure is Dobbin?

Security is non-negotiable with Dobbin. Each customer operates on a dedicated, isolated instance so your data is never shared or used to train outside models. All information is encrypted at rest and SSL-secured in transit, and our infrastructure is SOC 2 compliant. Only your team controls your data.

monitor and maintain alignment.

monitor and maintain alignment.

Dobbin’s Knowledge Base and dashboard enables you to manage your brand, spot gaps, and keep your team aligned.

WHETHER YOU'RE JUST STARTING OUT OR WELL ON YOUR WAY, WORK WITH DOBBIN AND KEEP EVERY DECISION, EVERY MOVE, AND MESSAGE TRUE TO YOUR VISION, AT THE SPEED YOU NEED TO WIN.

WHETHER YOU'RE JUST STARTING OUT OR WELL ON YOUR WAY, WORK WITH DOBBIN AND KEEP EVERY DECISION, EVERY MOVE, AND MESSAGE TRUE TO YOUR VISION, AT THE SPEED YOU NEED TO WIN.

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