The Brilliant Amnesiac vs. the Persistent Brain

Meridith Moore, Head of Marketing at Dobbin
4 mins
General-purpose AI forgets. Dobbin remembers. And that changes everything about how your team executes.
The modern workday isn’t crushed by tasks. It’s slowed to a crawl by uncertainty.
Project kickoff Monday.
Clarify on Wednesday.
Rewrites on Friday after a fresh round of questions.
Another week gone, nothing shipped.
Microsoft found that the average employee spends 57%* of their time talking about work instead of doing it. That’s 22 hours each week lost to chasing clarity instead of moving work forward.
AI was supposed to break this loop with speed and certainty. It hasn’t and can’t, because it’s built for everyone, not your business. Most AI delivers universal answers instead of ones shaped by your vision and way of working. That’s why the cycle of check and recheck never ends.
WHAT AI WAS NEVER BUILT TO DO:
The Brilliant Amnesiac
General-purpose AI behaves like a brilliant amnesiac. It knows the world, but not your world. And every decision, every nuance, is forgotten as soon as the chat ends. It was never built to give your business what it needs to execute with confidence.
NO CONTEXT
It doesn’t know your goals, strategy, or standards, and it can’t tell what’s right for your business.
NO CONTINUITY
It forgets every decision and why it mattered, and your work never builds momentum.
NO JUDGMENT
It lacks your know-how, decision logic, and sense of quality, and can’t guide next steps. You pay the price for amnesiac AI with stalled projects, endless clarifications, and leaders stuck as bottlenecks. If general-purpose AI remembered what mattered, you’d be executing instead of checking.
“No more ten versions of every strategy. No more hours on Google. No more indecision. No more delays. Having Dobbin as our partner gives us a competitive advantage we’re just beginning to grasp.”
– CRO, high-growth SaaS company
DOBBIN’S PERSISTENT BRAIN
Where general-purpose AI forgets, Dobbin remembers. It becomes your company’s persistent brain, keeping your strategy, your judgment, and your way of working at the center of every answer.
With Dobbin, confidence and direction fall into place with:
→ Answers you trust
Every response is grounded in your real standards and how you operate.
→ Momentum
Each decision builds on the last with no more starting from scratch.
→ Priorities that stay sharP
Dobbin connects the dots of what needs to happen next.
Teams feel the shift fast. One agency founder dropped five voice memos into Dobbin on day one. By the next morning, his team had clear creative direction that had been stuck on repeat for years. This is the moment your team stops guessing and starts executing.
DOBBIN GETS YOU UNSTUCK AND MOVING FASTER
Dobbin is trained to think strategically with you. Here’s what that looks like:
Founder… @Dobbin I’m getting pulled into these same three tasks every week. Turn them into a playbook my team can use without me.
Dobbin delivers a repeatable playbook your team can run on their own, built from your standards and way of work.
Head of Sales… @Dobbin Here is the transcript of our latest customer call. Based on this, what are the key risks and opportunities for renewal?
Dobbin gives you a focused read on issues, openings, and next steps to swing the deal.
COO… @Dobbin Here’s our latest investor update draft and Q3 OKRs. How can we make the story stronger?
Dobbin sharpens the narrative, tying your results to the plan and building confidence in your direction.
CMO… @Dobbin Analyze this competitor’s pricing page using our messaging. Draft three points to counter their claims.
Dobbin delivers a take on their weaknesses, your strengths, and language your team can use to win the conversation.
Hear real stories of how work is different after Dobbin.
OUT OF YOUR HEAD AND INTO DOBBIN
HOW IT WORKS
Get started in a single afternoon by dragging and dropping your world into Dobbin.
Decks, docs, emails, transcripts, and even rough voice notes become the raw material for operationalizing your know-how. Expertise stops living in scattered files and starts powering a system your whole team uses.

Dobbin is built differently from other AI. It’s an adaptive system, and every document, prompt and interaction sharpens how it reflects your judgment. When it hits a knowledge gap, it asks, getting smarter, not stuck.

Because it works inside Slack and Google Docs, your persistent brain is always beside you, guiding the next step without slowing you down.

THE PAYOFF: FINALLY GETTING SH*T DONE
Running a business with a persistent brain changes everything.
You spend less time checking and correcting and more time driving the work that matters. Your team brings you solutions instead of questions. For the first time, the way your company thinks becomes the way it runs.
Certainty is what leads your business once it finally has a brain of its own.
Build your persistent brain with Dobbin. Book your 30-minute demo below.
book a demo.
No pitch. No pressure.
Just a 30-minute walkthrough of how Dobbin puts your know-how to work.

